The Founder ProjectLaunch your business in 30 days, with Claude as your co-founder.
Your offer, website and funnel, built step by step with me. The coaching is free with Freedom Business Platform: 30 days free, then £97 a month.
From sign-up to launch in five steps
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1
Start your free trial
£0 today. Your Freedom Business Platform account is set up and ready for you.
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2
Get instant access
To The Founder Project and the Revenue Engine course, so you can start straight away.
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3
Build your Founder Brief
Create a detailed brief for your own Claude, covering your business, your brand and your offer.
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4
Build with Claude
Create a beautiful website, landing pages and funnel, guided step by step by the Founder Project modules.
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5
Launch your offer
Your offer, website and funnel, live and ready to take payments in 30 days.
30 days free, then £97 a month. Cancel any time before day 30.
Too many talented peopleare giving up too soon.
I know what it's like to build a business you believe in and still end up back in a job, because the money wasn't coming in fast enough. I've done it.
And every week I watch talented coaches and experts do the same. Not because they aren't good at what they do, but because nobody helped them get the foundations in place.
It makes me sad every time. So I'm doing something about it.
Yes, I want you on my software.
I've built a software platform, Freedom Business Platform, and I want people on it. That's the business side of this, and I'm not going to pretend otherwise.
But I also know software on its own doesn't build a business. A login and a help centre won't get you your first client.
So you get both, for the price of the software.
Everything your business needs,in one place.
Freedom Business Platform is where your whole business runs: your website, funnels, emails, bookings, payments and courses, all under one login.
No more stitching five tools together and hoping they talk to each other. And no more paying for all of them separately.
Website builder
Your site on your own domain.
Funnels and pages
Opt-ins, sales pages and checkouts.
Email marketing
Newsletters and automated sequences.
Bookings
Calendars clients can book straight into.
Payments
Checkouts, subscriptions and invoices.
Courses and community
Host your programmes and members.
Contacts and pipeline
Every lead and client in one place.
Automations
Follow-ups that run while you sleep.
One login. One monthly price. With the coaching to build your business included.
You don't need more content.You need foundations.
- 01A clear offer people want to buy
- 02A website you're proud to send people to
- 03A way to bring in leads
- 04A way to get paid
You need these most at the very start, which is exactly when you can't afford to spend thousands on coaching.
So I've built the coaching into the cost of the software. Instead of paying separately for a website builder, email tool, booking app, course platform and coach, you get one platform at £97 a month, with the coaching to launch your offer included.
It starts withyour Founder Brief.
Before you build a single page, you get clear on your business. The Founder Brief is a guided tool I've built that walks you through it one section at a time, so you finish with an offer people actually want to buy.
- Your niche and ideal clientWho you help, the problems they have, and the words they use to describe them.
- Your grand slam offerYour offer statement, format and price, tested against the no-brainer checks.
- Your brand and voiceSo everything you create sounds like you.
- A brief for ClaudeDownload it as a Word document and give it to Claude, so your website, emails and funnel are built around your offer and your client's words.
No-brainer scoreStrong offer. Add a guarantee to make it an easy yes.
Example preview of the Founder Brief
What you'll have built and live
Not a plan, not a course you'll get round to. The real foundations of your business, built step by step with me.
An offer that sells
Clear, priced and tested against the no-brainer checks, so people can say yes easily.
A website you're proud of
Built with Claude, in your brand, on your own domain.
A funnel that brings in leads
A lead magnet, opt-in page and welcome emails working for you in the background.
Payments ready to go
Checkout and bookings set up, so you're ready for your first sale.
30 days free, then £97 a month. Cancel any time before day 30.
Step by step, with support all the way
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1
Start your free trial
You're straight into Freedom Business Platform, with everything set up and ready for you to start building.
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2
Build your Founder Brief
Get clear on your niche, your ideal client and your offer. It becomes the brain Claude uses to build everything with you.
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3
Follow the video training
Short, step-by-step lessons show you how to build your website, landing pages and funnels inside the platform, with Claude writing and coding each piece.
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4
Get help every week
Join the weekly live call, where I demo the platform and answer your questions, and get support any time in the community.
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5
Go live
By day 30, your offer, website and funnel are live and ready to take payments.
Your website, funnels, emails, bookings and payments, all in one place
Everything you need, from day one
Build your foundations
- Freedom Business PlatformWebsite, funnels, email, bookings, payments and courses in one place, set up and ready for you.
- The Founder BriefBuild your grand slam offer and a brief for Claude.
- The Founder Project video trainingBuild your website, pages and funnels step by step.
- The Revenue Engine courseYour offer, message, audience, funnel and launch.
- Weekly live callsPlatform demos and your questions answered, with replays.
- The communityAsk questions and get support between calls.
Keep growing
- Everything from your trialThe platform, training, calls and community stay with you.
- Momentum MembershipSix months of new training released into your account month by month.
So once you're live, there's always a next step to keep your business growing.
30 days free, then £97 a month. The coaching is included.
Start your free trialCancel any time before day 30 and you won't be charged.
Your next step isalready waiting.
Launching is the start, not the finish. So when you stay on as a platform client after your trial, you get six months of Momentum Membership included.
At its heart is a six-month, self-study coaching programme. It takes you through what you need to grow your business, in the right order, so once you're live you always know what to focus on next.
“Working with Kristin Morris Coaching was a real turning point for my business. Her online courses helped me clearly define my niche market, build a strong customer profile, design a compelling offer, and confidently launch both online and in-person programmes. Since working with Kristin, I’ve grown a community of 20 regular clients and now have a clear, structured roadmap for future growth. I finally feel focused, confident, and in control of where my business is heading.”
Tim GuestThe Comeback HQMomentum Membership
- 1A six-month coaching programmeSelf-study, step by step, so you work on what you need in the right order.
- 2The mini-course libraryShort, practical courses, including Getting Started with Claude and Revenue Engine.
- 3Live masterclassesLike building a sales page that converts in an hour, inside the platform.
- 4Planning toolsIncluding Plan Your Year Like a Freedom CEO, to map out the months ahead.
“She is far more than a website designer.”
Kristin Morris has been instrumental in bringing the digital heart of Eve Studios to life. She didn’t just build our website – she carefully transferred Vitality40Plus from Kajabi and integrated it alongside Eve, navigating the complexities of a completely new platform with patience, expertise, and real strategic insight.
What makes Kristin exceptional is that she is far more than a website designer. She has been a coach and mentor, guiding me through areas of the business that don’t always come naturally to me and helping turn ideas into clear, engaging content. She took the time to truly understand the ethos of Eve Studios – even coming to classes to feel the vibe and experience our community first-hand – and that understanding shines through in everything she creates.
Kristin shares our vision for the future and has helped shape the direction of where Eve can go next. With her guidance, I genuinely believe those ambitions will become reality. If you’re looking to set up or grow your business and need someone who can walk alongside you on that journey, I would wholeheartedly recommend Kristin.
In just 1 hour, Kristin was able to help me view my coaching business strategy from a whole new perspective and guide me to needle-moving tasks. I had been doing all the things, from social media marketing to blogging to podcasting and seeing few, if any clients coming from those efforts.
During our call, Kristin shared many more ways for me to get visible to my ideal client- from partnering with brands to collaborating with other creators in my niche. Since our call, I have connected with many new brands and opened up my business to a wide variety of new audiences.
If you are looking for a straightforward, collaborative and knowledgeable business coach Kristin is the person for you!!
Hi, I'm Kristin.
I'm the founder of Freedom CEO, the author of The Business of Coaching and the host of the Freedom CEO Podcast. I've spent fifteen years building businesses online.
I help coaches and experts build businesses that give them their freedom back. I know how much harder that is when you're running everything across a dozen tools stuck together, because I did it for years. So I built Freedom Business Platform: one place to run it all, so you can spend your time on the work you love and the life you're building it for.
I want to see more talented people build businesses that last, instead of giving up and going back to a job.
Kristin
Frequently asked questions
Is the coaching really included?
Yes. The Founder Project comes with your platform plan, so the only cost is the software. There's nothing extra to pay for the training, the weekly calls or the community.
What happens after 30 days?
Your plan continues at £97 a month, and Momentum Membership is added to your account. If you cancel before day 30, you won't be charged.
How do I cancel?
Just let me know before your trial ends and I'll cancel it for you. No awkward conversations, no hidden fees.
Is this one-to-one coaching?
It's group support. You get step-by-step video training, a weekly live call where I demo the platform and answer your questions, and a community to ask for help between calls.
Do I need to be good with tech?
No. Every step is shown on screen, Claude does the heavy lifting, and you can bring any question to the weekly live call or the community.
How much time will it take?
The lessons are short, with one task each, so you can fit them around your week. Block out a few focused sessions a week and you'll be live within 30 days.
I already have a website. Can I still join?
Yes. You'll rebuild it on the platform, so your website, funnels, emails and payments all run in one place.
Do I need Claude?
Yes. You can start on Claude's free plan. For the website and funnel weeks, I'd recommend a paid Claude Pro plan, because you'll be using it a lot. I'll show you how to set everything up in the first lesson.
What is Momentum Membership?
It's my training membership for growing your business. As a platform client, you get six months of new training released into your account month by month, so once you're live, there's always a next step.
What happens to my website if I leave?
Your website runs on the platform, so it stays live while your plan is active.
How do I cancel?
Just reply to any of my emails before day 30 and it's cancelled. No questions, no awkward conversations and no hidden fees.
Another question? Email me and I'll get back to you.
Your business deservesa proper start.
Start your 30-day free trial and build your offer, website and funnel with me, step by step.
30 days free, then £97 a month. Cancel any time before day 30.
